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With more than 440 million monthly users, Pinterest offers many opportunities for a blogger to get more traffic and expand their reach.
However, knowing how to use Pinterest for blogging efficiently like a pro is the key to success and staying ahead of the competition.
On average, a pin can drive up to two page visits and more than five page views. But what about more pins with quality content on SEO-optimized boards?
We’ve compiled actionable steps composed of the best tips and the latest tricks you can implement in your Pinterest marketing strategy to help get traffic to your new blog from the platform.
How to Use Pinterest for Your Business/Blog
Before we get into the details of leveraging Pinterest traffic to promote your blog, it’s important to note that your blog is a business and should be treated as such if you want to make money with it. This means that you should treat it with the same level of professionalism as you would any other business venture.
The first step when using Pinterest for your business or blog is to define your target audience. Understanding your audience’s interests, passions, problems, and desired solutions will help you create the right Pinterest content.
After you’ve evaluated your target audience’s pain points and found ways to address them, create content in line with the solutions to their problems and optimize.
Ensure the account is a business account, not a personal one. With a business account, you’ll be able to do the following:
- Access analytics and monitor how effective your strategies are
- Run targeted Pinterest ads
- Have a shop tab
Consistency is key when making content. Make a schedule and stick to it, whether that means posting on specific days or publishing a certain number of articles each week.
Monitor your progress and adjust your strategy to ensure you meet your goals and engage your audience effectively.
What Are the Steps to Using Pinterest for Traffic on Your Blog?
Now that your Pinterest account is set up, it’s time to use it to get quality blog traffic. But how do you do it?
Well, you need to have a dedicated Pinterest board for your blog.
Your boards on Pinterest are where you can save and arrange your pins, enabling visitors to browse your profile and explore your concepts easily.
A good organization of Pinterest boards includes the following:
- Having a manageable number of pins (100 pins or fewer)
- Having sections on bigger boards to break them into subtopics
- Using the right keywords to create a context for your boards
- Having engaging board descriptions
When creating a Pinterest board for your blog, look around the platform and see how other businesses have curated theirs. You’ll know what’s being posted: product pins, blog posts, guides, etc.
That said, below are the nine best tips for using Pinterest for blogging:
1. Create Quality Pins
High-quality pins are the backbone of successful Pinterest marketing. Pins should be easy to read, well-optimized for SEO, and, most importantly, visually appealing.
The recommended aspect ratio for a pin image is 2:3, which is a 1000×1500-pixel pin—other ratios may harm performance and cause the pin to truncate.
When creating a visually compelling pin, ensure your images are high-resolution. Also, make your brand the focal point. This includes using your brand’s colors, adding your logo, and checking to make sure the links are active.
Ensure video pins are the right length—15 to 60 seconds for organic videos and 6 to 15 seconds for video ads.
Lastly, remember to optimize your pins for search engines. Use Pinterest-relevant keywords in your hashtags and pin descriptions. This will improve your rankings and, consequently, increase your visibility.
2. Create Quality Content to Ensure a Great User Experience
Our next tip on using Pinterest to generate blog traffic is to create your content with quality in mind—content that addresses users’ search intentions and experience.
Regarding blog-related pins, the quality of the content is determined by its level of information and the degree of engagement it generates. A good pin attracts more comments, saves, and social sharing amongst users within and outside the platform.
So how do you create quality content for your pins?
- Share content about the readers and not yourself. This means doing proper keyword research and monitoring your analytics to know what type of content is performing best.
- Create content that’s easy to read by structuring the text using short sentences and accessible language.
- Be trustworthy: You want to build trust with your readers, especially if they are coming to your blog for the first time. Some methods to achieve this include utilizing authentic photos, featuring testimonials, and designing user-focused pins.
3. Optimize Pinterest Profile and Boards Optimized for SEO
Pinterest SEO (search engine optimization) is another critical factor, as it is responsible for getting as many eyeballs on your profile as possible.
Here are some essential tips for implementing when optimizing your profile and boards:
Know the structure of a pin: The optimal size is a ratio of 2:3; the colors should be eye-catching, and the titles should be keyword-rich.
Conduct keyword research: Here, you’ll heavily rely on guided research. This is where Pinterest provides relevant results after typing your keyword into the search bar.
Optimize and organize the boards: Boards categorize pins, telling Pinterest what from your profile should appear in the search results of a specific keyword.
Add descriptions to your boards: Board descriptions provide additional information to Pinterest about the content on your boards. Use keywords and phrases that describe the board’s content concisely and informally.
4. Create Branded Boards
A branded board is a board that users can easily recognize, identify with, and trust. You want your board to be the go-to when a user is searching for something within your niche, and the best way to achieve that is to brand it.
To create a brand-able board, try the following:
- Create a cohesive look, use the same style and colors for your pins, and make sure that the images are high-quality
- Provide great content that is accurate, updated, and informative
- Have a predictable upload schedule so that your followers can know when to expect content
- Create boards that address the interests and pain points of your target audience
As much as you pay attention to your competitors and draw some inspiration from them, try to be as original as you can. Note the areas where they are not doing well and improve on them. Users appreciate new, innovative content that also addresses their search intentions.
5. Make Your Blog Pinnable
It is crucial to create a pinnable blog. But how do you do it if you’re not in the top most-pinned niches—food and drinks, home decor, and crafts?
Add the following elements where they are necessary on your blog post to make it pinnable.
Cover images: A great cover image should be eye-catching and engaging; this will drive clicks to your blog content.
Photos of your process: Showing behind-the-scenes images or progress shots can create an emotional connection with followers, leading them to click through and learn more.
Infographics: Infographics increase the readership of a blog. Start creating them as soon as your blog is up and running.
Images for every headline: Image headlines are essential for grabbing attention, especially if you have an e-commerce site. Try adding a call to action (CTA) button with your product images so readers know what action they need to take next.
Another bonus tip for making a blog pinnable is to use relevant, keyword-rich descriptions on your posts. You want to write about your blog post and explain it well so the pinner knows what it’s about.
6. Pin at the Right Time
Posting at the right time is crucial for any online business looking to increase its blog traffic with Pinterest. Posting when your targeted audience is most active increases the chances of your content getting seen and shared.
So, what’s the ideal time for posting on Pinterest?
When to post will primarily depend on the location of your audience. Other factors include their behavior on the platform and their interests.
Try these tips to figure out exactly when to post:
- Check when your competitors post
- Analyze your Pinterest data
- Conduct A/B testing
Staying consistent with your posting times can prove to be difficult. Fortunately, there are scheduling tools that can help you.
Tailwind is one of the most popular schedulers for streamlining content creation and scheduling posts. Tailwind also has features that provide insight into audience behavior that you can take advantage of.
7. Join Pinterest Group Boards
A Pinterest group board is a board whose owner has permitted other Pinterest users to contribute pins.
Group boards allow you to show your pins to an even larger audience.
Search for boards that are pertinent to your niche and send a request to join them. Once accepted, follow the board’s rules and contribute quality content.
To find relevant boards to join, head to the Pinterest search bar, type keywords related to your niche, and filter the results to “Boards” using the filter button. Another efficient way to find boards is using a Pinterest group board search engine like Pingroupie.com.
8. Engage With the Audience
Engaging with the audience shows that you care about their opinions and concerns, which, in turn, helps build trust.
Engagement mainly includes replying to comments, answering questions, and thanking users for sharing your content on social media.
When done right, audience engagement offers you a variety of opportunities:
- Find out what issues are common among your followers
- Monitor your brand’s health—know the perception the public has about your blog, whether positive or negative
- Eliminate guesswork in your business and help you deliver exactly what customers want
Users expect their concerns to be addressed, not only heard. If you can take appropriate action regarding a particular issue, tell your audience what you’re doing and how long it might take.
9. Track Results and Stay On Top of New Changes
While implementing strategies to help you increase blog traffic using Pinterest, you must keep track of the results you’re getting and stay on top of new changes.
Different strategies yield different results. You want to know what is working and why but also what’s not working and why.
One way you can review your profile’s performance is by using Pinterest analytics. With this tool, you can see the performance of your pins, boards, and ads in real time.
Pinterest analytics allows you to do the following:
- Review the performance of specific pins
- Filter the results by various parameters, including content type, device, age, gender, etc.
- Export data in a CSV file for further scrutiny
Pinterest Blog Ideas
Pinterest is quite popular among bloggers. However, consistently coming up with new and fresh ideas for Pinterest blog posts can take time and effort.
Below are a few pointers you can use to come up with exciting ideas that your target audience will love.
Have a file dedicated to ideas: You never know when inspiration will strike; therefore, a file for storing random thoughts is helpful since you can revisit it in the future.
Use your competitors’ ideas as inspiration: What’s working for them in their blogs will likely work for you as well. However, don’t just keep their version the same—improve on it. Add your own twists.
Use keyword research online: A well-targeted search asks the internet the right questions and, as a result, can give you blog ideas that your audience will love.
Ask your audience: As simple as this is, few bloggers do this. Ask your audience what they want to read next. Community-driven content plays a massive role in the success of independent bloggers.
Identify trending topics: Using trends to generate an article for your blog post is a great strategy that can help boost your traffic by being one step ahead. There are several online tools you can use to identify trends, like Google Trends, Exploding Topics, BuzzSumo, Google Analytics, and many more.
Ready to Take Your Blog to the Next Level? Use Pinterest to Drive Traffic and Engagement
All in all, using Pinterest for blogging is an excellent way to drive thousands of clicks in traffic per month to your site.
To stay ahead of the competition, ensure that your pins are high-quality and contain quality content, that your profile and boards are optimized for search engines, and that you engage with your audience.
If you’re an influencer from a social sharing platform like TikTok who wants to make money off of wider Pinterest traffic, consider adding Pinterest advertisements to your strategy as early as you start a blog.
So what are you waiting for? Take advantage of Pinterest to get more eyeballs on your website. It’s as easy as pinning interesting, informative images on boards.
How to Get Traffic on Pinterest
Getting blog traffic on Pinterest is easier than you think. Start by creating pin-worthy content that’s interesting and relevant to your target audience. Then, optimize each post with keywords and hashtags to stand out in searches.
Finally, join group boards related to your niche to reach a wider audience and create relationships with other users who can help promote your pins.
Can I Use Pinterest Images on My Blog?
Yes, but with the condition that the image is copyright-free. If the image owner holds the rights, you need permission to use it on your website or blog.
In most cases, attribution and a link back to the source are enough to use the images. If the owner comes around and issues a copyright strike or warning, replace the image with a royalty-free one.
How Much Traffic Can You Get From Pinterest?
Every pin can generate approximately two page visits and six page views. However, the blog traffic you get from Pinterest will depend on your pin optimization, post frequency, and audience engagement.
Is Pinterest a Blogging Platform?
Pinterest is not a blogging platform but can act as a blogging tool that helps drive blog traffic.
It is an online pinboard where users can post and share content from around the web. People can save images, videos, links, and other media to their boards for others to see. It’s popular among bloggers because it allows them to curate posts relevant to their topic easily.
Blogging platforms include WordPress, Squarespace, Wix, and many more. In addition to having access to a blogging platform, you’ll need a domain name and a subscription to a hosting service like Hostgator to publish blog posts.