How to Make Money on Tiktok: 12 Proven Strategies

Millions of users create and share short films on TikTok daily, making it one of the world’s most widely used social networking sites. Given the platform’s enormous following, many want to know how to make money on TikTok. 

Are you one of them?

Below, you will discover how to make money on TikTok. Whether you’re a content creator or a company trying to benefit from the platform’s colossal user base, there’s a method that will work for you.

1. Join TikTok’s Creator Fund

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One of the best and most lucrative ways to earn money on TikTok is through the Creator Fund.

In 2021, TikTok launched the Creator Fund. This program was designed to support content creators seeking a career from their TikTok content. The Creator Fund pays eligible TikTok creators for their content based on video views and engagement on videos.

To qualify for the Creator Fund, you need at least 100,000 followers and must meet specific engagement metrics.

2. Join Affiliate Programs

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When you think about making money online, one buzzword in the industry is “affiliate marketing” – and it can be applied to TikTok accounts.

Affiliate marketing effectively allows businesses to promote their products or services to a broader audience. This can lead to increased traffic and sales. Due to TikTok’s growing popularity, it’s become the go-to for businesses seeking to tap into the platform’s massive reach.

What does this mean for TikTokers like you?

All you need to do is recommend a service or product to your followers. If the recommendation leads to a sale, you’ll earn a commission. It’s that simple.

3. Collect Gifts with TikTok Live

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Birthdays and other holidays aren’t the only time to get presents. You can make gifts a daily occurrence with TikTok Live – and earn money doing it. But what exactly is TikTok Live?

TikTok Live is a popular social media app feature. It allows TikTok creators to stream live video content to their followers.

During these live streams, followers can send virtual gifts to the creator in the form of stickers that are purchased using coins. At the end of the Live video, the TikTok creator can redeem the coins to earn extra cash after they reach a certain threshold. 

Each gift comes with fun animations and effects, making the experience more engaging for both creators and gifters.

You can also effortlessly build your audience and engage with your followers in real time.

4. Find New Clients

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TikTok is among the fastest-growing social media platforms, with over 1 billion active users. Naturally, it is considered a powerful platform for companies looking to expand their client base and reach new audiences. 

Here are a few top tips for success:

  • Create engaging content
  • Always use hashtags
  • Collaborate with other creators
  • Offer promotions
  • Engage with your audience

Using these simple tips, you can quickly grow your brand and reach new clients – ultimately leading to an increased profit margin.

5. Utilize Patreon

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Patreon is a relatively new crowdfunding platform for creators to monetize their work. Here, you can provide 100% exclusive content to your supporters. 

The platform was created in 2013 and has since become a popular way for content creators to earn money. It also allows TikTokers to provide more value to their audience, which is always a perk.

So how does it work?

Patreon allows you to set up a unique page where your supporters can sign up to receive private content for a monthly subscription fee. Such content can include:

  • Early access to content
  • Behind-the-scenes footage
  • Personalized messages from the creator 

Subscribers, or “patrons,” can choose the amount they want to contribute each month. They can cancel their subscriptions anytime.

6. Sell Your Products or Services

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TikTok is undeniably a groundbreaking app with a massive user base. This makes it an ideal place for businesses to market their products or services. This increases the chances of making a sale while building a solid online presence

Some of the best ways to potentially increase sales are to:

  • Create engaging and authentic content
  • Collaborate with influencers
  • Utilize TikTok ads
  • Offer exclusive promotions
  • Engage with your audience

With a colossal user base and fun, unique features, TikTok offers a valuable opportunity to sell your products and services.

7. Use TikTok Ads to Drive Traffic Back to Your Business

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Ads are everywhere, whether you’re scrolling through FaceBook or watching TV. And a lot of the time, seeing an ad encourages viewers to make that purchase. Well, there are ads on TikTok too, and businesses can take advantage of TikTok ads to drive traffic back to their biz.

TikTok advertisements are a type of social media advertising. They allow businesses to reach many people using the platform’s native ad formats.

One of the most popular types of ads is in-feed, short-form movies of up to 60 seconds in length. These advertisements show in users’ feeds and can target specific populations.

A significant advantage of TikTok advertisements is that they allow your business to attract a younger crowd, such as Generation Z and Millennials. Without these ads, it may be difficult – if not impossible – to reach these generations.

8. Promote Your Songs

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TikTok has become an influential platform for promoting songs and music. It offers a big audience for artists and musicians to showcase their work and reach new fans. 

Can it make you extra money, though?

It sure can.

Doing these things increases your chances of making your song a hit on the platform. With every play, you’ll make extra money from royalties.

9. Create Sponsored Content

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You’ve likely heard of “sponsored content” and how it can make creators money. But what exactly is sponsored content, and how does it work?

Sponsored content allows companies to partner with popular TikTok creators to reach a larger audience. It is a paid partnership between the brand and the creator. The creator will make a video featuring the brand’s product or service.

As TikTok grows, sponsored content offers a valuable opportunity for brands to reach a young and engaged audience. It also gives influencers a top-notch way to make more money on the app by doing what they love – creating content.

9. Become a Brand Ambassador – Yuri A // Shutterstock.

Alongside sponsored content are brand ambassadors

A TikTok brand ambassador is a person who promotes a brand or product on the platform. Typically, they create sponsored content and engage with their followers. Ambassadors are usually influencers with a large following and a strong engagement rate.

The standout difference between an ambassador and an influencer is that ambassadors tend to create long-term relationships with a few brands. Influencers promote several different brands for a shorter period. 

Brand ambassador partnerships allow businesses to connect with a larger crowd, especially the younger demographic. In exchange, you will enjoy products, services, and profit.

10. Build and Sell TikTok Accounts

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Are you good at building TikTok accounts? Then consider option number ten – building and selling TikTok accounts.

Building and selling TikTok accounts has recently become a popular business model. This is due to the platform gaining popularity and the demand for established accounts. 

The process of building and selling a TikTok account involves creating an account, growing its following and engagement, and then selling it to a buyer for a profit.

Once your TikTok has reached an accomplished level, you can sell it for a pretty penny.

11. Become an Influencer

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Most people have heard of “influencers,” especially from the popular app Instagram. Well, the idea of influencers has passed into the world of TikTok, and it can create a steady income for you.

Influencers help companies to tap into an engaged audience and create more relatable content. That said, it’s unsurprising that influencer marketing has become a tool for companies to promote their products and services.

In exchange, influencers get paid a flat fee or a commission on sales. They may also be given free products and services.

12. Consult Other Brands for Help

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Consulting other brands can be a valuable strategy for companies looking to improve their operations, expand their customer base, or gain a competitive advantage. 

As the old saying goes, two heads are better than one, and sometimes you need a little helping hand from an established company. 

By seeking advice from other brands, you can access a range of perspectives and insights. This can help you to make better, more informed decisions while avoiding costly mistakes.

While there are certain potential risks associated with this approach, the benefits of tapping into the expertise and knowledge of other brands are clear. 

By working collaboratively and sharing insights and best practices, you can position your business for success in today’s rapidly evolving business landscape.

How to Build a Consistent Income with TikTok

TikTok has become one of the most successful social media platforms in recent times, with millions of users and billions of views every day. It isn’t only the ideal place to create your own fun and engaging content; while it might start as a side hustle, it can make you enough money to become your full-time job.

Here are some top tips to consider:

Build a Brand People Know, Like, and Trust

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Building a brand is crucial for any business, as it helps create a unique identity that distinguishes it from its competitors. 

A brand is more than a logo, slogan, or name; it is customers’ collective impression and perception of a business. 

Therefore, building a brand is not just about creating an attractive visual identity; it is about developing a relationship with your audience beyond selling products or services.

Experiment with Different Types of Content

Creating different types of content is essential for businesses, as it will attract more viewers and engage their target audience.

While sticking to what has worked in the past may seem like a safe option, not being afraid to experiment with different types of content can lead to increased engagement and growth.

So go ahead and diversify your “TikTok portfolio”; you’ll be surprised at how many new viewers it reaches.

Be Consistent

Consistency is always crucial to success, and the same is valid for building a successful and sustainable brand. Consistency helps build trust, brand recognition, and customer loyalty.

Monetize Your TikTok Knowledge in 2023 and Stay Ahead of the Game!

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TikTok has become a popular platform for people to showcase their creativity and earn money. While having a large following can increase earning potential, it is not a requirement for making money on the platform. 

The key to achieving success on TikTok is creating high-quality, engaging content that resonates with your audience. With dedication, creativity, and persistence, it is possible to start earning money on TikTok and turn your passion into a profitable venture.


Do You Have to Be Verified to Make Money on TikTok?

No, you do not need to be verified to make money on TikTok. While having a verified account can help establish credibility and legitimacy for a creator, it isn’t a requirement for making money.

How Can You Make Money on TikTok Without Followers?

Making money on TikTok without a large following can be challenging. However, there are still ways to monetize your content and earn money on the platform. You can participate in challenges, partner with brands, offer services, and participate in paid surveys.

Author: Christopher Alarcon

Title: Journalist

Expertise: personal finance, side hustles, time management


Christopher Alarcon is a journalist with a deep passion for personal finance. He has contributed to major online publications, including MSN, Wealth of Geeks, and Business Insider.