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How To Effectively Spread Your Message To Your Audience

David is a marketing expert with over a decade of experience being heavily involved in all aspects of media marketing and creation. He's done everything from booking talent for major motion pictures to music supervision--and nationwide product launches and advertising campaigns. He's also been Podcasting since 2005 and is the author of his latest book "Big Podcast."

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Key Takeaways

  1. Get to know your audience as individuals.
  2. Don't be afraid to fail and do it fast.

Podcast Interview Notes:

1. How should new entrepreneurs market their message across the right audience?

It depends on how you define the right audience.

A lot of people would define the right audience as an audience with money. For example, an audience who is ready to spend money with you. I feel the right audience is someone who connects with you, you can help, and then the money is important.

Put your message out and let those people come to you because just like you’re looking for the right audience, the right audience is looking for you. 

Podcasting is my preferred method for marketing because if someone is listening to this podcast now–I bet that they’re alone in a car or you’re listening via headphones. 

2. What's the best way to niche down in an audience?

One of the best things you can do to find out what people you’re talking to is through one on one call.

During this call, you’ll get to know what your audience’s wants, dreams, and how you can help them. Then speak to your audience as individuals.

3. What's a worthwhile investment that you've made in your life?

Having the opportunity to play when opportunities come up.

I feel that getting out there, failing fast, making mistakes, and trying to get a little bit better each time. 

Money Round

If you had to start all over knowing what you know now—how would you start making money in the next 30 days?

The best thing I would do is coaching because you don’t need a big list.

You can bring in people with a test call.  You can find out more about your market and get clear on where you want to go from there with what you’ll offer next. 

What advice would you give to people who are currently struggling with their finances and feeling hopeless?

I think getting connected from and knowing you’re not alone.

Your friends, people in the meetups, your work colleagues are going to know the opportunities you have. This won’t only help you with your finances but potentially put money into your bank.

What does money mean to you?

It’s a tool.

It’s a way of keeping score but I don’t think it’s everything. I know people over the years have sold their companies for millions of dollars, but feel miserable.

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About the Author Chris

Chris writes personal finance and productivity articles for software companies. He gets fresh ideas through continuously investing in himself and interviewing successful entrepreneurs.

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