Zvi is the founder of Contactually, a top CRM platform real estate professionals, hacker, and a community builder. He's spoken at TechCocktail, UMD Startup Bootcamp, and is the author of his latest book is "Success In Your Sphere."
One key realization for me was understanding relationships was my best asset.
Not the dollars in a bank account or jewelry. Relationships will help you in good times and in bad times. So, I think once you really think about your relationships as an asset, you can start applying strategies to be able to nurture and grow and maintain them.
I looked at my database this afternoon and noticed I had 43,000 contacts in my database.
The average person has around 3000 relationships in their database, from places like LinkedIn and other social networks. You want to start off by making sure you have all of your relationships into one place. Whether it’s getting them into Google contacts, CRM (customer relationship manager), or an excel spreadsheet.
Next, prioritize those relationships. I may have 43,000 relationships, but I’m only focusing on 1500 at any point in time. From here you can start identifying ways to stay in touch on a periodic basis with them.
I’d say two things.
One is believing they have to get it right. Again, I love the attitude like most people won’t. What we saw this with Contactually–where most people were afraid to reach out because they didn’t know what to say to the other person.
Second is putting everyone else on a pedestal. For example, many new entrepreneurs believe venture capitalists are like Greek gods. But, venture capitalists are the same fear-driven person like you and have human needs.
Instead, if we treat others as if they were our friends, we’d act different instead of being afraid to engage with them.
A business transaction should be beneficial to both sides, right?
I would make sure to build relationships with the right types of people. It’s your choice as to how aggressive you want to be. I chose to let my network know what my company did–this way they had no problem working with me in the future.
I would reach out to my network and offer my services.
Initially, I would price my services low price to build my reputation and then scale up from there.
I’ve been in this situation.
When I think back I wish I paid more attention to the things I had in my control and less attention to things that were out of my control.
At the same time reach out to other people. Bring it out in the open, talk about your financial problems.
Money is a tool to enable other things.
Money is not a way of keeping score. The dollars in a bank account does not tell me a person’s strength, skills, nor how happy they are.
Chris writes personal finance and productivity articles for software companies. He gets fresh ideas through continuously investing in himself and interviewing successful entrepreneurs.