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Why Giving Is the Secret To Creating Massive Wealth

Bob is an entrepreneur who helps companies and sales leaders effectively communicate their value to sell at higher prices. He's a sought out speaker and co-author “The Go-Giver”, which has sold over 920,000 copies, along with other popular "Go-Giver" titles.

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Key Takeaways

  1. Be creative with how you let others know you appreciate them.
  2. Focus more on providing value and less about making money.

Podcast Interview Notes:

1. How should entrepreneurs be givers?

By focusing on what other people perceive as valuable.

Successful people deal in truth, not fiction, and they work within those truths. So put your self-interest to the side understanding that this is the proper way to do business.

No one’s going to buy from you because you need the money. They’re going to buy from you only because they believe they’ll be better off. The person who understands this will understand why their focus needs to be on others.

Selling is simply discovering what the other person wants and helping them get it. You can only discover this by asking questions, and empathetically listening to serve others.

Money is an echo of value, which means the value must come first. When you do this the money you’ll receive will be a direct result of the value you’ve provided.

2. What's the best way to find mentors when you have little to give?

What happens often is people approach a potential mentor in a way that is likely to create a rejection.

A mentor could be someone you admire in your local community or someone you know online. However, most people begin looking for mentors with people whom they have no relationship with.

Instead, ask a potential mentor one or two specific questions. I’d suggest doing quality research about them online, so you do don’t ask questions you could’ve easily learned alone. This would avoid wasting their time and yours.

3. What holds most people back from becoming givers?

When it comes to conducting business, The Go-Giver way what is what holds people back.

This usually occurs when someone is having some success with how they’re doing things. Yet, they’re not coming close to reaching their full potential.

I remember there was an older man at my previous company. He was one of these people who didn’t say a lot but when he said something it was usually profound. He saw me and said, “When you hit the target you’ll get a reward and that reward will be in the form of money. But never forget that the money is simply the reward for hitting the target. Your target is serving others.” 

4. What's a worthwhile investment you've made in your life?

It’s always been learning.

I have a library full of books and CDs. And, I’m always learning, listening and thinking.

Money Round

If you had to start all over knowing what you know now—how would you start making money in the next 30 days?

I would take the strengths I have and I’d find the marketplace for them.

What advice would you give to people who are currently struggling with their finances and feeling hopeless?

It depends on why they’re struggling and feeling hopeless.

You need to live below your means. I’d recommend books from David Bach on investing.

What does money mean to you?

Money is a reflection of the value you provide to the world. It also provides choices you wouldn’t have without this money.

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About the Author Chris

Chris writes personal finance and productivity articles for software companies. He gets fresh ideas through continuously investing in himself and interviewing successful entrepreneurs.

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