Have you ever asked yourself, “Can I make money from Pinterest?”
The truth is, there’s money to be made with Pinterest, but it’s not as easy as others make it seem. However, if you’re willing to put in the work, this may be the next best way for you to earn some extra money!
Although I’m no Pinterest expert, making money from Pinterest isn’t different from making money through blogging.
Before we dive in, below, I’ve listed some people you can learn from.
Real-life Examples of Making Money With Pinterest
Abagail and Emylee from Think Creative Collective
Their Top three Tips
- Provide the best user experience for a specific topic your target audience is searching for. Once you’ve achieved this, they won’t only follow you; they’ll also stick around.
- The most suggested number of pins per day is 10-15.
- Pin in bulk using Tailwind, saving your time.
Elna from Twins Mommy
Elna’s Pinterest could gain 1k followers after two months of being active on the platform. She could gain another thousand followers by the third month—all without following that many people.
Her Top three Tips
- Join group boards of the same niche you are focusing on.
- Using personal words such as “I” or “my” in your headlines is best at catching a user’s limited attention span.
- Show the benefit of your articles in your pin headlines.
Kate from Simple Pin Media
Her Top Three Tips
- Understanding your analytics using tools like Tailwind will help you develop strategies that will work uniquely for your website and Pinterest.
- Adding Smart Scheduling to make your pinning work more efficient. It takes minutes to fill up the queue for scheduled pinning in a few days.
- Joining Tailwind communities and collaborate with other bloggers.
Alan from The Practical Saver
Alan’s blog went from zero to 170,000 page views a month in just nine months. After posting heavily on other social media platforms, he focused on his biggest reference — Pinterest.
His Top Three Tips
- Collaborate with other bloggers.
- Write longer articles, even if this means you’ll post less often.
- Prioritize writing new posts based on what your readers want.
Sydney from To The Wild Co
Sydney could see a 30% increase in her stats of new followers in less than three months. She only spent an hour per week to achieve these results.
Her Top Three Tips
- Use Tailwind; fill your queue with pins that can last for seven days.
- Use the Shuffle option when you’re scheduling similar pins.
- Choose your best method for pinning if this means you’ll be consistent.
How Many Followers Do You Need on Pinterest to Make Money?
The number of followers you need to make money on Pinterest varies, as blogs are different.
What’s practical to aim for a beginner is 500+ organic followers.
When I say organic followers, it means the followers who found your blog while they’re scrolling through social media or search engines.
For your posts and blog to be recognized on the internet, you need to be active with your online activities, including creating and posting content regularly, engaging with groups and your competitors’ followers, liking, leaving comments, etc.
Pay attention to your Pinterest analytics to note which boards/pins have the most engagement. Before you know it, you’ll start gaining a steady following and be on track to making some extra money.
How To Make Money on Pinterest in 2021
Build a Quality Blog
Although it’s possible to make money on Pinterest without a blog, it’s not recommended.
Many of the pins you’ll pin on Pinterest are from other bloggers, but you’d also want to share your pins on your Pinterest account.
Let’s dive in on how to create a blog the right way.
Choose a Relevant Domain “.com” Not a Clever One.
Your domain is a tool that should answer the following question: “is this site for me?”
Types of Domains:
1. Name the Benefit, For Example, “iwillteachyoutoberich”
Naming the benefit brings you closer to your audience by letting them know that your content adds value to their aim from your domain name.
With a domain name that features the benefit your site will give, people who need such a benefit will know that following your site is in their self-interest.
Pros: Easy to remember
Cons: You need to know your niche
2. Name the Audience. For Example, “ProBlogger”
A domain name that features its target audience gives a unique effect. What this type of domain name catches is your audience’s identity.
The more you get closer to your audience’s identity, the more you influence their subsequent decisions. Even beginners will be attracted to your site because they know the name they also want to call themselves.
Pros: Easy to remember
Cons: You need to know your target audience
3. Name the Topic: “artofmanliness”
A domain name that features what the site is about guarantees certainty for your audience. They won’t waste their time visiting the wrong websites searching for the topic they are after.
If you find your site remarkable because of its unique topics, you should definitely consider this type of domain name.
Pros: Easy to remember
Cons: You need to know your niche
4. Name Yourself: For Example, firstandlast name.com
Using your name as your site’s domain name is the ideal choice if you’re looking forward to making your name a brand.
You get to build deeper trust with your name as the domain name, and it’s easier to remember for those who’d like to mention it to their peers.
1) Easier odds at a “.com” being available if you have a unique name;
2) More personal and easier for your audience to trust.
Cons: If you plan to sell in the future, it’ll be challenging because it’s tied to you.
5. Name Your Pursuit: For Example, Man vs. Debt
A domain that is named after the site’s pursuit emphasizes your mission with your blog.
It brings a distinct flavor of engagement for its third-person perspective, but it speaks for collective interest. A far-reaching mission needs the audiences’ attention to what you and your site are after.
Pros: Easy to remember
Cons: As a new blogger, you may not know the pursuit you want to write about.
6. Use a Generator and Thesaurus to Brainstorm Ideas
Using Thesaurus.com is one way to introduce yourself to a wide variety of words that can make your domain name stand out.
The more names you find, the more creative you get with the ideas you have for your domain name.
Check If Domains Are Available in Namecheap
Brainstorm until you find a relevant domain. Every domain name you’ve thought of that sounds good is best checked in Namecheap to ensure that your domain name is uniquely yours.
Doing so would significantly lessen the struggle that many bloggers feel hopeless after learning that their chosen name is no longer available.
So, prepare your list of choices. That way, you’ll get more chances of getting a name you can own.
Choose Reliable Hosting: Bluehost
Now you’re ready for the next big step; choosing your web hosting provider.
I highly recommend Bluehost as the best choice for beginners.
Bluehost has been known for hosting up to 2 million domains. Their customer service is decent, and they’re affordable.
To be transparent, there are web hosts out there offering faster speeds and more options.
You won’t need all these bells and whistles if you’re getting less than 5000 monthly visitors to your blog. You shouldn’t opt for the cheapest web host option.
I’ve had no latency issues with Bluehost and would opt for this web host for the first 1-3 years of any new blog I create.
Setup Domain With Bluehost
Once you’ve chosen Bluehost as your web hosting service provider, select their basic Bluehost package.
If you know blogging is a long-term side-hustle you want to do, consider opting for a 36-month Bluehost plan as it offers the biggest discount. Otherwise, choose the annual subscription.
After choosing which plan, you may then set up your domain with your host. Any plan you choose will allow you to add many domains to be hosted. After a few clicks, you’ll have your website live for your audience to engage with.
With your website being live, people will get to access the content you post.
For Bluehost users, start by going to your Bluehost Control Panel.
From there, the following steps will just include clicking the ‘My Sites’ tab and then clicking the ‘Create Site’ button to install and log in to your WordPress.
As an admin, you’ll just have to enter the Admin Information of your WordPress site by installing it in your Bluehost.
You may refer to Bluehost’s latest guidelines for a more detailed tutorial on WordPress Installation.
Once you’ve installed WordPress for your domain login, test if it works by entering the following in the search bar in your browser: domainname.com/wp-admin
Choose a WordPress Theme
You have two options in choosing a WordPress theme. It’s either you take a paid theme or a free one.
The difference between the two options will depend on which theme can provide you with the best matching design for your niche or personal taste.
If you’re looking to bootstrap your way as a blogger, then opting for a free theme is a no-brainer.
Here are the WordPress Themes that I would personally recommend to anyone who’s starting on building their site.
Write 5-10 Quality Long Posts
A quality article catches new subscribers and builds your audience’s trust.
Here’s how to create popular content that’ll still feel original.
Research your competitors and create a list of 10-20 different blog competitors in your niche.
Leverage Buzzsumo’s 30-day free trial to prep your content strategy for the entire year
- On Buzzsumo’s content tab, choose “web” and type all your top competitors here.
- This list contains all the most popular posts for your competitor getting the most shares.
- Since you can’t extract this data on the trial version, spend some time manually copying the title and URL link from your competitor’s top post and total # of shares. Do this for the first 1-2 pages for each competitor.
- On a Google or Excel spreadsheet, manually add a column for the Blog title, Blog post URL, Total Shares, Popular social platform as shown below:
- On a separate tab in the same Google or Excel spreadsheet, add 12-36 different topics you’d want to cover based on the top posts from your competitors.
Here are more ways to leverage Buzzsumo for your blog’s content.
Research Trending Topics
Now that you have data on trending content from your competitors, your goal will be to write content that’s not only longer but offers more value to your audience.
By adding more thorough descriptions of gaps, better pictures, and overall better blog structure (i.e., headlines, intro, closing, etc.)
For example, suppose you have a food blog and noticed one of your competitors wrote an article named “5 Tips to Make Oven Baked Pizza”.
In that case, you’d jot down the essential points covered. You’ll note areas that could be more thorough, like the type of dough to use, the best time to cook, how to source the best toppings, etc.
This task will be a lot if you’re a new blogger, so it’s recommended you focus on posting 12-24 articles your first year to get familiar with the writing process and how to market your content.
Write Quality Content on Your Blog Consistently
Aim to write at least one quality post per month that’s over 2K words.
It’s better to have one quality post per month than 4-8 posts that aren’t well written.
Always remember to apply the “quality over quantity” concept in your writing system.
A quality post is not only proofread but also helps cover a topic clearly and is appropriately optimized. For example, the introduction is clear; all the headlines are optimized to capture your reader’s attention, and much more.
Here’s a guide on how to write a well-written blog post.
Here’s a summary of writing quality content:
- Come up with an eye-catching headline.
- Write a persuasive introduction that makes the reader continue ‘till the end.
- Make your content easier to consume, especially when your niche talks about technical topics.
- End with a motivating conclusion; trigger your readers’ enthusiasm to act on what you thought about them.
- Proofread your post for a smoother reading experience.
Set up a Pinterest Business Account
Now that we’re done with your site and contents, we’ll go back to Pinterest.
Start by setting up a Business Account on Pinterest.
Either you choose to connect your business account to your personal account or make an entirely new one that won’t be attached to your personal accounts.
Either way, the experience of using Pinterest is the same.
The next step will be the choice of topics.
Choose the topics that will bring you pins to save on your Pinterest boards. The top five topics you choose will determine how your Pinterest algorithm will play out.
After choosing five topics, you can start pinning ideas or creating your own for others to pin. Once you’ve saved a pin, you’ll select which board that pin will go. The board pop-up allows you to create a board on the spot.
If you prefer being organized, you may create your boards first under your profile section and then smoothly pin your ideas with your boards established.
Another way is to join group boards to collaborate with friends or other bloggers in the same niche.
Create Pins Consistently
Choose the right size. Pinterest’s ideal size for a pin is 2:3, with a minimum width and length of 1000 x 1500 pixels for a high-resolution image that will pass everyone’s standard. Although there’s an ideal aspect ratio, you can still experiment with longer pins with a size of 1:2.1.
Source pleasant images using Canva. Not only are there delightful images on Canva, but there are also Pinterest templates that you can use in editing your pins. You can edit your pins on Canva for free, but if you want to gain access to premium images, you’ll need to subscribe to their premium plans.
Test what works. Pins don’t perform equally great with one another. Some pins can help you gain many followers, while some pins won’t. Experiment with as many ideas as you have, and then you’ll determine what catches your audience’s taste.
Create great pin descriptions. Descriptions are crucial to getting your pin optimized for search engines. Identify the keywords that most people use when searching for pins related to your niche.
Leverage branding in your pins. Use your pins to establish an impression of your site’s brand to your audience. Your pins will make your blog and your brand unforgettable for your audiences.
Each pin you post will be familiar enough for them not to ignore while they’re scrolling through hundreds of pins.
Learn more from Tailwind’s Guide on How to Create Beautiful Pins.
Join Group Boards Each Month
Joining group boards helps you grow your network of bloggers providing content in the same niche.
Adding your pins to a group board increases your pin’s exposure. For a writer, it’s like submitting your article to an established publisher to gain more readers.
How To Find The Best Group Boards
Finding the best group boards for your pins involves knowing your niche and audiences. The more focused your group board is on its niche, the closer you get to your target audience.
In finding the best group board to join, you just need to search for boards related to your specified topic on the search engine.
You know it’s a group board once you see a collage of profile photos inside a circle frame on the lower left side of the board.
How To Join Group Boards
Most group boards’ descriptions contain the contact details of the board’s owner. Once you get the email from the board owner, you can send them a request to be added to the group board under his ownership.
If there’s no contact detail on the board’s description, you can go through the group members to see who’s the owner.
From there, you can directly send them a private message through Pinterest. Mention how the board inspired you to create pins, and share your thoughts of admiration regarding the board’s content.
Monitor and Drive Traffic To Your Blog
Note: you can repeat the same steps here for your vlog or podcast. Think of Pinterest as a different source for traffic besides Google or paid advertising.
Here are some tips on how you can drive traffic to your website.
How To Drive Traffic From Pinterest
Optimize Pinterest profile. Include niche target keywords in your pin titles and descriptions, as well as your board titles and descriptions. Your profile’s description can also include keywords to help people find your account on the Google search engine.
Create quality pins. Through quality pins, the sizes and resolution must be ideal. Most of you created pins have to follow at least the guidelines I mentioned earlier.
Suppose you want striking images and elements incorporated in your pin. In that case, you can pay for premium stock photos or subscribe to Canva’s premium plan if that’s the platform you’re using in editing your pins.
Apply for rich pins. Rich pins are not your ordinary pins. They are equipped with metadata as the pin’s description, and they are often used to make a pin a headline of an article or blog post.
It’s often referred to as Article Rich Pins. Applying for a rich pin and getting your pin validated by Pinterest allows you to create more sophisticated pins that perform best at featuring your blog post.
Why Bother With Rich Pins?
Without rich pins, users can still pin your blog’s content but will be less likely.
Typically, users will try to schedule pins using Tailwind’s chrome extension easily. Without a rich pin, your post will generate a poorly formatted pin without a description. However, with rich pins, you’ll auto-generate a pin that’s properly formatted and has a great description.
Pin 1-10 times daily. Pinning daily increases your Pinterest activity and builds your profile through growing boards and attracting re-pins from other users. It doesn’t take long to pin 1-10 pins a day, so make it a daily routine to do so instead of just scrolling through other social media platforms.
Ensure your blog is optimized, so users have an exceptional experience. (i.e., fast load speed, brilliant design, great content). You use your Pinterest to promote your blog and make rich pins to drive traffic.
If your blog site doesn’t help your Pinterest grow your brand because it’s slow and has a poor design, your efforts won’t reap much of the rewards you expect from it.
Pour in as much effort into your blog as you do on your Pinterest. At the end of the day, your blog will be your primary source of earnings.
Monetize Your Blog The Right Way
It will take time (6-12 months or more) before you make any money.
Remember, you’re building an asset that has the potential to replace your 9-5 if you dedicate enough time and are patient with the results.
I’ve made a mistake in the past of expecting results too easily or paying attention to other bloggers who were experiencing success much quicker. Treat your blog like a business and set realistic expectations for your first year.
Once your blog is established and has 10-30 quality posts, you’ll start getting traction.
Make Money With Affiliate Links
You can earn through affiliate marketing once you have some organic search engine traffic or learn how to promote your content effectively on your top social media platform.
How does this work?
When a user clicks on your referral links, you earn a commission if the user purchases a product or service.
What’s so exceptional about affiliate marketing is that as long as your content exists online, you have the opportunity to build passive income with your popular posts.
Your affiliate blog content can be anything; product reviews, top products, product recommendations, etc. As long as you’re highlighting a product with an affiliate link, the opportunity to earn passive income is always there.
Learn more about affiliate marketing through this article: What is Affiliate Marketing (and How to Get Started)
Top Affiliate Networks
Flexoffers is an award-winning affiliate network that has 12,000+ advertisers and is equipped with enhanced tech services. They cater to a wide variety of product categories. Thus, being an affiliate of this company can definitely be rewarding.
Amazon Associate is Amazon’s affiliate program, wherein links to Amazon products serve as an affiliate’s product to promote. The program has been helping content creators in earning commissions from their affiliate blogs.
CJ affiliate is a well-known advertising company owned by the Publicis Groupe. This company operates in the affiliate industry and has been catering to marketing affiliates worldwide.
ShareASale is a US-based company founded in 2000. It has been providing services to both affiliates and merchants in the network of affiliate marketing ever since.
Like any other company, ShareASale serves affiliates in their pursuit of finding products to promote and being able to earn commission from each successful referral.
Now, suppose you can promote your affiliate blog content to drive traffic and several referrals to the product. In that case, there’s no better place than Pinterest.
Your pins can help you strengthen your passive income stream from affiliate marketing. That’s just how powerful pins are.
Make Money With Email Marketing
Email Marketing is one of the highly used marketing channels of the 21st century. It is a mode of marketing that values customers by having your content sent directly to their inbox.
Now, here’s a really cool idea. You have two sides of the coin to benefit you.
- You can make use of your Pinterest resources on the emails you will send to your audience. The pins you edit can have many benefits. You can also add it to your emails, given that you are using the appropriate email templates to fit the sizes of your pins. It will let your existing customers know that you have a Pinterest that they can follow.
- Promote your email newsletter in your pins by adding the sign-up link in every pin’s description. The more email subscribers you gather, the more trust you gain from loyal fans. As your email subscribers increase, so you’ll have more traffic and your blog’s income.
Make Money With Sponsored Articles
A sponsored article is an article that a blogger has been paid to write and post. You can charge your sponsors from $250 to $500. First, let’s go over some quick steps on how to start.
- Let your web visitors know you are open to sponsored articles. Sometimes, your web visitors aren’t just your audience. Businesses or brands often look for popular or rising bloggers to promote them in a paid article.
- Reach out to the brands who’ll benefit from a sponsored article in your blog. Once you find relevant businesses, find the right contact (i.e., owner, editor) and show them your blog’s stats.
How Payment From Sponsored Content Works
Now, the pay you get from these sponsored articles can increase as your monthly traffic increases. As previously mentioned, Pinterest can be the driving force of high traffic to your blog.
You can pull your followers to read your sponsored article by creating pins dedicated to your sponsored articles. With good traffic, initial sponsored articles performing well, you can accumulate your charge per sponsored article.
Besides that, the demand for your writing will also grow, and you’ll find invitations piling up in your inbox.
An important thing to note is that too many sponsored posts can deteriorate your blog’s content quality. You’d want to work with sponsors who resonate with your brand and that your audience will benefit from.
For example, if you have a vegan blog and accept a sponsored post from a company offering a dairy product, this would contradict your blog’s mission.
Many bloggers often refuse sponsored posts because they care too much about their brand. However, for the right brands and the right price, sponsored posts can work for you. Just make sure you prioritize your audience over bad-quality sponsored posts.
Make Money With Courses
Courses are also a substantial source of your blog’s income.
They’re your way of sharing your expertise on a topic you’ve had success with.
Even a course needs traffic!
If you want to reach as many people within your niche to purchase your course, Pinterest is a great place to start. Although many people love organic traffic from Google, it takes time (i.e., 1-3 years) and is unpredictable.
Pinterest can be more predictable once you have a large following.
Add irresistible deals on special days, or add your course’s pin to group boards and attract interest from your peers.
More saves or views on your course’s pin means more traffic towards your course. The more people your course reaches, the more sign-ups you are likely to gather.
Make Money With E-books
Have a topic you’re an expert on, or can you write a useful long-form post?
If so, writing an e-book may be an excellent option for you. Similar to everything requiring traffic to be successful, e-books are no different.
Your e-books won’t gain popularity on online shopping platforms alone, especially when it is self-published.
Start showing your self-published e-books to the world by marketing them on Pinterest. Create pins about your e-book and promote it on group boards where self-published e-books are also being promoted.
Your pin’s description box shall contain the link to your website to purchase or add your e-books online shopping page link.
Help other authors promote their e-book by repining their posts, and they may offer their help in return.
Make Money With Products or Services
In your Pinterest app, there is a “Shop” tab for the “Explore” tab. That’s where your product pins will be displayed and seen by other users.
If you’re hosting an online store, you can link your pin to it so that people can purchase it there.
As for services, many professionals have been promoting their services on Pinterest.
It is prevalent among graphic designers who are selling their services and digital artworks.
The possibilities in selling services are endless. So, start editing your professional services today!
How Can I Make Money on Pinterest Without a Blog?
Affiliate marketing for other companies using pins on your Pinterest business account.
Even when you still don’t have a blog, and your Pinterest business account is all you got, the possibility to earn money still exists.
Here’s a list of pin contents you can post an affiliate pin for:
- company homepages
For a short-term strategy, this is good to do if you want to get started quickly.
However, it’s better to have your own website, so you have more control. For example, if Pinterest shuts down tomorrow, you’d lose all your revenue.
If you’re writing on Medium, you can also promote your blog posts there.
Suppose your Medium articles are for Medium’s paying members. Your article earns a portion of each member’s monthly subscription bill. In that case, you can also drive traffic to your medium articles by sharing them on Pinterest through created pins.
Who knows, a paying member might be on Pinterest instead of Medium, and only your article can catch their attention.
Get Paid For Your Pinterest Skills As A Virtual Assistant
Here’s another money opportunity for making money with Pinterest.
If you’ve been posting out of passion on Pinterest for a while, then you should start building your portfolio right now.
Because Pinterest management is an in-demand skill that many clients on freelancing websites are looking for.
Pinterest virtual assistants charge from $7-$20 per hour of service.
And your job as a Pinterest Virtual Assistant includes most of the steps I covered earlier, such as creating pins, creating boards, writing descriptions, sourcing images, saving other users’ pins, and overall managing your client’s Pinterest account.
As a virtual assistant, you are the one who’s going to achieve your client’s blog marketing goals. Your Pinterest activities will drive traffic to their blog and ultimately help others earn money.
You Now Know How To Use Pinterest To Make Extra Money
Never have so many bloggers thought of Pinterest marketing in their initial years of blogging.
Now that ultimate guides like this exist, there are no stopping beginners like you from thriving quickly with your blog by leveraging Pinterest.
Even more astonishing is that you don’t even need to have a blog if you want to earn money from Pinterest.
If you’ve made it this far, you’re serious about making money online.
Based on my experience, the biggest problem most bloggers/entrepreneurs face is consistency. You now have a roadmap to making money with Pinterest.
Follow the steps mentioned here to create your blog, Pinterest Business account, and quality content.
It won’t be easy, but if you stick with this for the long run, you’ll be successful.
Isn’t financial freedom worth fighting for? Now create something unique.
How Do You Get Famous on Pinterest?
Being consistent with creating quality pins and sharing other people’s pins.
The more consistent you are with your personal and group boards, the more frequent your profile will appear on the most searched ideas within your niche of focus.
You should also post regular content on your blog.
If it’s too much to take all at once, and you want to focus on your blog’s content, consider hiring a Pinterest virtual assistant.
A virtual assistant can work at least 2-10 hours per week on your Pinterest to maintain your account’s regular activity. However, hiring a virtual assistant isn’t an option for everyone.
If you find yourself in this scenario, prioritize posting content on your blog and aim to spend 1-5 hours managing your Pinterest profile weekly.
Who Has The Most Followers on Pinterest?
Here are five of the most popular Pinterest users.
1. Oh Joy (ohjoy)
Follower Count: 15,022,289
Joy Cho has the most number of followers on Pinterest, with 3.6 million monthly views. Her boards vary from patterns, recipes, pets, clothing, prints, and a lot more.
2. Maryann Rizzo (maryannrizzo)
Follower Count: 9,012,295
Maryann Rizzo is the second most popular on Pinterest, with 957.4k monthly views. Her most popular boards are about architecture and landscapes. She also has a board about everything, where she pins anything interesting.
3. Poppytalk (poppytalk)
Follower Count: 10,510,834
Poppytalk is also on the top list of popular Pinterest accounts of 2021, with over 10 million monthly views. Their board topics are DIYs, decor, crafts, and nutrition.
4. Bonnie Tsang (bonnietsang)
Follower Count: 7,052,677
Bonnie Tsang also enters the most popular Pinterest users list, with 138.7k monthly views this year. She’s a visual artist who explores photography, quotes, places, book cover, and a lot more with her Pinterest boards.
5. Veanad (veanad)
Follower Count: 5,184,667
Veanad is one of the most popular accounts on Pinterest, with over 14k monthly views. Most of the user’s profile boards are about minimalist stuff such as space, detail, coveting, black & white, and wardrobe.