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How To Be An Authentic Leader To Connect With Your Customers

Gabrielle is a global thought leader on authentic leadership and storytelling. She's helped countless of Australia’s top 50 companies to humanize their communications, and is the author of her latest book “Real Communication.”

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Key Takeaways

  1. You'll get the most value talking to your customers in person than online.
  2. Don't focus on sharing a single story, you have multiple.

Podcast Interview Notes:

1. How can entrepreneurs build trust with their audience when most have their guards up?

Be aware that we’re in an environment of really low trust.

First, listen to your customers. If you spend less time talking about yourself and more time listening, you can build trust. Admitting your mistakes can also help you build credibility.

This is what I call “real communication” and this helps you be perceived as more authentic.

2. What's the best way to engage with your customers?

A great way is through one-on-one conversation with your customers.

Then, actually listening to what they’re saying, and not trying to defend your point-of-view. When you listen without judgment, this is when you find great solutions for your customers.

3. How would you advice entrepreneurs who are introverts to share their personal stories?

A key point to consider is to not focus on a single story.

The problem is that many people assume they only have a single story to share. Everyone has multiple stories.

I’d recommend that entreprenerus tap into the story about why you started the business. It’s personal and a great way to start revealing a little bit about yourself to the world.

4. How can one be truthful to others without feeling guilty?

It helps when you’re a role-model to others.

For example, if you’re giving negative feedback to others and expect them to take it in a positive way, you need to do the same. If you genuinely are able to accept negative feedback it becomes easier to give feedback to others.

Money Round

If you had to start all over knowing what you know now—how would you start making money in the next 12 months?

I’d start by taking my side-hustle or side-business seriously.

You’ll need to put in work to reach out to your audience and customers. This won’t happen if you treat your business as a hobby.

What advice would you give to people who are currently struggling with their finances and feeling hopeless?

Focus on the long-term game.

With entrepreneurship, money isn’t going to come in quickly. Like entrepreneurship, your finances aren’t going to improve overnight. Instead, focus on why you’re doing what you do. Use this as motivation to keep going.

What does money mean to you?

Money means freedom.

It allows me to plan out my life the way I’d like.

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About the Author Chris

Chris writes personal finance and productivity articles for software companies. He gets fresh ideas through continuously investing in himself and interviewing successful entrepreneurs.

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